HOPWTR is a leading non-alcoholic, hop-infused sparkling water brand known for bringing craft beer sensibility to a lighter, everyday drink. For the launch of their Centennial Citrus flavor—created in collaboration with Stone IPA, the iconic West Coast brewery—we handled post-production for the campaign. Using interview footage and hop-farm visuals, the content traces how the collaboration came together, highlighting the shared respect for hop culture and craftsmanship. Our edit leans into pacing and texture—letting pine, citrus, and crisp finishes unfold naturally—mirroring the drink itself. The result is a launch story that feels rooted in tradition, but refreshingly modern.
