Wagyu of Japan is the official Japanese government initiative dedicated to promoting authentic Japanese Wagyu in the U.S. This year’s theme is The Wagyu Showdown, brought together 12 top chefs across 12 restaurants, each putting their spin on the same hero ingredient. Our team led the full creative direction: developing the brand look and feel, designing event and print assets, and producing all content across the 12 locations — including video, photography, and over 30 social reels. The result: a coast-to-coast flavor story that proves Wagyu’s versatility, craftsmanship, and cultural depth.
