The shallot bae

cinematography
creative direction
director
post-production

Chef Marco Cerruti, a rising Los Angeles talent, teamed up with us to create a playful ASMR video that reimagines the making of a scallop dish. Shot with tight textures and satisfying sounds, the content breaks down each step of the recipe — from the sear to the garnish — before landing on the star finishing move: crispy onionkid shallots poured from Marco’s biceps in a cheeky nod to Salt Bae.

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