Biite is a Los Angeles–based creative agency and drop-style platform that connects chefs and food lovers through limited-edition, IRL experiences. For their first-ever running event, they asked us to help introduce the Wet February 1K Classic—a tongue-in-cheek race from Capri Club to Waltz that celebrates the end of Dry January. We leaned into the absurdity, framing bar hopping like elite athletic training, complete with serious prep, dramatic resolve, and the very real temptation to skip the run and go straight for a drink.
