
Biite Club is a Los Angeles-based platform that produces chef-driven pop-ups, dinners, and food activations. They connect emerging food talent with curated audiences, running experiences across the city that blur the line between food event and cultural moment. For their first-ever running event, they launched the Wet February 1K Classic — a tongue-in-cheek race from Capri Club to Waltz that celebrates the end of Dry January with exactly the kind of seriousness a bar crawl deserves. We leaned into the absurdity, framing bar-hopping like elite athletic training — dramatic resolve, serious prep, and the very real temptation to skip the run and go straight for a drink.