Neon Lasts Forever

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Grand Central Market has anchored downtown Los Angeles since 1917, bringing together more than 40 vendors under one historic roof. It's one of the most culturally diverse food markets in the country — a single address where generations of immigrant kitchens, street food traditions, and culinary cultures exist side by side. The oldest neon sign inside the market dates to 1950. Lisa Schulte of Nights in Neon has been bending glass for over 40 years, and when new vendors at GCM want to put their name up in light, she’s who they call. This film is about what neon does for a place: the personality it gives, the permanence it signals, and why the market made a deliberate choice to keep it real. onionkid Studio directed, produced, and edited.

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