Fast food, live audience

cinematography
director
post-production

Biite is a Los Angeles-based creative agency and drop-style platform connecting major brands with culture-driven, limited-time experiences. For Taco Bell’s annual menu reveal, they helped bring “Live Más Live” to life—a Hollywood-style variety show at the Hollywood Palladium, streamed on Peacock. Hosted by Vince Staples and packed with celebrity moments, the night introduced 20+ new items in one go. We captured it as it moved—main show to afterparty at Taco Bell Cantina—no pause, no reset.

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