Hinge is a dating app built around the idea that relationships start with real connection — designed to be deleted once you've found what you're looking for. "How We Friend" is a campaign about male friendship: what it actually looks like, sounds like, and feels like between two people who genuinely have each other's back. This film follows Nate and Jared — the banter, the questions they'd never otherwise say out loud, and the easy comfort of a friendship that doesn't need explaining. Shot over a game of ping pong, equal parts fun and honest.
